About The Edge Beauty
This Is How Our Story Began
Andrea Cheese entered the world of beauty in 1989 as a cosmetology student. While studying and accumulating state required hours, she became a hair assistant. While assisting, she perfected her craft, styling, cutting, etc. Ms. Cheese gained notoriety in the industry amongst her peers and growing clientele. With a goal in sight, Andrea took her dream one step further. She took part in professional photo shoots and numerous hair events. This gave her leverage and recognition among her peers as well as reputable organizations within the industry.
In 1994 Andrea took another bold step and partnered up with a fellow associate. Together they opened a salon, Shades of Essence Hair Designers where she continued to dominate the industry with her flawless haircuts and outstanding color applications. With an unending ambition to grow both personally and professionally, and not one to have a “wait and see” attitude. Andrea reached out to the trade circuit, where she conducted platform artistry for Straight Request Products.
This gave her opportunities to teach countless seminars on hair cutting, and coloring. While mentoring other hair stylists, she herself continues to learn and hone her craft. This leads Andrea to be a force to be reckoned with. Her work has been featured on the covers and in spreads of numerous hair magazines; including Q & A columns on hair coloring trends.
Her fierce reputation for perfection has resulted in her being recognized as the “no-nonsense” coordinator of numerous photo and video productions for major beauty publications throughout the industry. With this kind of tenacity and dedication, it is not at all surprising that Andrea was requested to participate in the editing of International Black Passion, one of the oldest most respected, successful black hair magazines. With her vision and a keen eye for evolving trends, Andrea is one of those professionals who has assisted in taking the genre of the magazine to yet another level.
One of Andrea’s crowning achievements is her ability to give back by mentoring and teaching new beauty school graduates, giving them a distinct advantage as they enter the industry. It’s not at all surprising that her efforts are rewarded by nearly ninety percent of those enterprising hair stylists she has mentored over the years have gone on to follow in her footprints and become successful business owners.
Andrea’s boundless energy and relentless drive still continue. Today she still runs a successful salon relocated in East Meadow N.Y, and through her vision founded “The Edge Beauty”. She tirelessly juggles motherhood, beauty school, photo, and video shoots as well as her long travels across the country where she teaches and at times becomes the student herself.
Andrea’s most profound belief is that “Education & Knowledge” is the only way to maintain the integrity of our industry.